According to a Bloomberg News columnist, Germany is following the U.K.’s lead by concluding that Pfizer and Nektar’s new inhaled insulin, Exubera, is not a cost effective way to treat diabetics.
Amity Shlaes rationalizes in her article titled “Limiting Innovation,” that “ending injections means an improved quality of life” for diabetics. She must not have diabetes herself, for if she did, she would realize that injections are probably the least of any diabetics real concerns in managing their chronic disease. Taking an injection is like putting on glasses to see: you do it because you simply understand that it’s part of taking care of your condition.
She apparently ignores the more challenging aspects of diabetes management: regular blood sugar tests (5-10 times a day) to make time-sensitive changes and fine-tuning of one’s blood glucose control; regular activity and exercise; and, of course, eating right.
Shlaes seems more focused on encouraging reckless behavior amongst diabetics by suggesting that using Exubera inhaled insulin will let them satsify their sweet tooths:
“The issue [in Germany] is the millions of pensioners who amble into cafes during the afternoon sugar low. Among these German pensioners, as in the rest of Europe, diabetes is rampant. And since Germans, like the rest of us, are eating a lot of sweets these days, the incidence is set to mount.“
From a marketing perspective, an opinion piece like this one can only benefit drugmakers like Pfizer and Nektar by encouraging the use of FDA approved Exubera inhaled insulin to treat Type 1 and Type 2 diabetics who don’t appear to want to take care of themselves, and follow the advice of diabetes health professionals.
That appears to be the wrong message for diabetes treatment. Encouraging diabetics to eat unhealthy foods and raise their blood sugars by using Exubera to treat this bad behavior is not a solution for treating diabetics. Whether one uses inhaled insulin or insulin injections, proper self-care and diabetes management is likely more important for patients than their choice of medication.
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