It looks like Pfizer may have spent some big bucks on a ’survey,’ that — surprise, surprise — appears to have achieved results designed to get more doctors to write prescriptions for the drugmaker’s Exubera inhaled insulin.
The new survey titled “Reimbursement of Inhaled Insulins: Safety and Efficacy Concerns vs. Improved Patient Compliance,” was done by Physician & Payer Forum, a primary research service of Decision Resources, a pharmaceutical consultant and advisory company.
Guess who the company’s clients are? Drug companies like Pfizer!
Decision Resources boasts that its:
“client base is diverse - including large pharmaceutical companies, emerging biotechnology concerns, financial services, managed care organizations, and medical device manufacturers who turn to Decision Resources to help shape their strategy and master their chosen markets.” (emphasis added)
That means the company’s recent press release extolling praise for its new statistical look at Exubera inhaled insulin prescriptions could be viewed by some cynics as essentially an advertorial.
It paints a rosy sales outlook for Exubera, something that Pfizer certainly hasn’t felt since it bought exclusive worldwide rights from sanofi-aventis for $1.3 billion in 2006 to launch the drug. Critics have called the company’s acquisition of these rights little more than the purchase of a ‘billion-dollar bong.’
Saying that their survey shows “54 percent of primary care physicians and 41 percent of endocrinologist say they will increase the number of prescriptions they write for insulin generally,” they also allege that half of the seventeen (17) managed care pharmacy directors that they surveyed think that Exubera will help diabetic patients start using insulin earlier than they othewise might using injectable insulin.
How is asking just 17 managed care pharamcy directors about Exubera noteworthy? On the contrary, it’s such a miniscule number that it appears statistically insignificant.
Why is that significant? Because there have been widespread reports that physicians remain reluctant to presecribe Exubera for their newly diagnosed and existing diabetic patients.
For roughly a year, Pfizer’s Exubera sales were so poor that it wasn’t even reporting them to shareholders in its SEC filings. In February it was revealed that Exubera sales were $110M for 2006, the first year that the drug received FDA approval.
that offers access to high volume-prescribing physicians, specialists, and managed care organization representatives in the United States; analysis of events and survey participants’ responses to them; insight into prescribing patterns; and an examination of the implications of events and issues for the pharmaceutical market.
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